As some of you may know I have been working on project built around beer travel and the community that embraces it. It should be no secret that Maria and I are huge proponents of this niche lifestyle and we love sharing the benefits with other beer lovers and travelers alike.
A key component of the project is the ability of the community to share experiences be it a story or a picture or a video. In the age of social media and social networks access to information is not a problem, but finding the information you want is. Context is king in niche communities and filtering through the junk to find those kindred spirits is crucial to growing the community.
Thus the hashtag (#) has become the de-facto filtering method of our social world. These tags can be easily searched through social media to find exactly what you are looking for. Want to find pictures of cute bulldog puppies just throw the #cutebulldogpuppies tag into an Instagram search and you will get exactly what you are looking for.
So how do craft beer lovers who seek out local beer in new places find each other? With the #beertravel hashtag of course. By adding #beertravel to your Instagram, Twitter, or Facebook post you can help other beer travelers find you and visa versa.
Just see how much fun everyone is having…
So as you travel this holiday season remember to add the #beetravel hashtag to your drinking posts to share with the community. Remember it’s not bragging, it’s sharing!…well maybe a little bit of bragging.
(If you drinking at a brewery throw in the #drinkfromthesource tag because beer from it’s source is as good it gets!)