As a semi-active member of social media I have noticed a rising trend in the headlines that stream through my news feeds. These grandiose ambiguous titles that make wide sweeping claims to play on the viewer’s curiosity have an official name: click bait. Their sole purpose it to increase clicks back to the host site.
I have made a personal point to avoid articles with such headlines but even I get sucked in from time to time. This got me wondering what if would look like if these same tactics were applied to the craft beer industry? I took some past craft beer related stories and gave them link bait titles to see how many of you I can entice. Will you be curious enough to click?
This video of a beer historian with autism traveling the country will restore your faith in humanity.
Well, did you get baited? Do you have a better one? Please leave your own beer related click bait headlines in the comments section and a winner will be chosen randomly to receive some beer swag we have picked up during our travels.